Amazon introduces Flow – an augmented reality app that lets you discover information about everyday products around you.
Flow uses both bar-code and image recognition to continuously recognize tens of millions of products in a live camera view, with seamless transition between product packaging and bar-codes. Users point to an item and Flow overlays pricing, availability, reviews, media content and other information directly over the item in view.
Flow was built by A9, a subsidiary of Amazon that builds search, advertising and mobile products. “This is our first step towards integrating product search technology with augmented reality,” says Bill Stasior, president of A9.com.
The free app is right on time for the holiday season. But how likely are users to buy a product on Amazon when they’re holding it in their hands? That probably depends on Amazon’s price.
Download flow for iPhone